(UPDATED: January 2025)

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Are you ready to start using your love for crochet to create some passive income?

I’ve created a list of 8 digital products you can create and start making extra money today!

The beauty of digital products is that they can be created once and sold repeatedly to different customers without having to replenish inventory, making them ideal for generating passive income.

The demand for digital products is growing rapidly

It’s growing twice as fast as physical goods commerce. This acceleration is boosted by seismic shifts that are happening worldwide in the way we buy things.

You might be wondering what to sell.

So, without further ado, here are the 8 top selling crochet-related digital products.

Selling digital products like e-books, PDF patterns or courses offers a simple alternative to selling physical crochet goods.

The initial costs are minimal and you can enjoy high profit margins as concerns over production errors or shipping expenses are eliminated.

Let’s get started!

Crochet Patterns

Without a doubt, the most popular type of digital crochet product to sell is a pattern. Focus on creating unique, high-quality patterns and provide clear, easy-to-follow instructions. Beautiful, well-photographed “How-to” and images of the finished product can also increase your chances of making a sale.

New to writing crochet patterns? Check out this guide to get started: Master The Art Of Writing Crochet Patterns!

Tips for Creating Patterns That Sell

Focus on Quality: Invest time in creating unique, high-quality designs that stand out. Look for trending ideas or timeless projects that resonate with your target audience.
Write Clear Instructions: Ensure your instructions are detailed and easy to follow, even for beginners. Include stitch abbreviations, gauge information, and clear step-by-step directions.
Add Visuals: High-quality photos or diagrams are essential. Show how the project looks at various stages and include images of the finished product styled beautifully. Bonus points for including charts or schematics for those who prefer visual guides.
Test Your Patterns: Have a few crocheters test your pattern to identify errors or unclear instructions before publishing it.

New to writing crochet patterns? Check out this guide to get started: Master The Art Of Writing Crochet Patterns!

2. Craftsy & Skillshare: Learn and Create Digital Crochet Products

Platforms like Craftsy and Skillshare can be invaluable resources. They offer a wealth of classes to help you develop the skills and confidence needed to bring your digital products to life.

How Craftsy Can Help
Craftsy is perfect for crocheters looking to expand their expertise. With its library of crochet tutorials, you can learn everything from basic techniques to advanced pattern creation. More importantly, Craftsy offers lessons on how to turn your ideas into professional, sellable patterns—one of the most popular digital products in the crochet world. Imagine designing your own beginner-friendly scarf or an intricate afghan pattern and sharing it with customers worldwide.

How Skillshare Fits In
Skillshare goes beyond crochet and dives into complementary skills essential for creating digital products. Want to learn how to use graphic design tools to create stunning, printable crochet charts or pattern templates? Skillshare has you covered. You can also explore classes on photography and marketing, which are crucial for showcasing your digital products online.

Why They’re Relevant to Digital Crochet Products
Creating digital crochet products, like patterns, eBooks, or online tutorials, requires a mix of creativity, technical crochet knowledge, and digital design skills. Craftsy helps you sharpen your crochet-specific skills, while Skillshare equips you with the design and business expertise to package and promote your products effectively.

By leveraging the resources on these platforms, you’ll be well on your way to creating beautiful, professional crochet digital products that your audience will love.

Start learning with Craftsy and Skillshare today!

3. Ebooks: A Growing Market for Crochet Enthusiasts

More and more people are turning to digital books, and the trend shows no signs of slowing down. Some projections suggest that ebooks account for over a quarter of the entire book market! This makes right now the perfect time to profit from selling ebooks online.

What to Write About? Ideas for Crochet Ebooks

Ebooks offer endless opportunities to share your crochet expertise with the world. Here are some ideas to inspire your first project:

Turn a Crochet Tutorial into an Ebook
Have a popular blog post or video tutorial? Expand it into a detailed, step-by-step ebook. Add extra tips, high-quality photos, and printable templates to make it a premium product worth buying.
Create a Pattern Book Around a Theme
Consider organizing a collection of crochet patterns based on a specific theme, such as:
- Seasonal Designs: Think Christmas ornaments, spring flowers, or cozy winter accessories.
- Home Decor: Patterns for throw pillows, rugs, wall hangings, or plant hangers.
- Eco-Friendly Projects: Patterns for market bags, reusable dishcloths, or sustainable storage solutions.
- Gifts: A guide featuring quick and thoughtful crochet gift ideas for all occasions.
Write a Beginner’s Guide
Many people want to learn crochet but don’t know where to start. Create an ebook that teaches the basics, including:
- How to choose yarn and hooks.
- Mastering foundational stitches like single crochet and double crochet.
- Easy beginner projects to build confidence.

How to Create and Publish Your Ebook

Creating and self-publishing an ebook has never been easier. Once you’ve written your content and designed your layout, you can use platforms like Kindle Direct Publishing (KDP) or Gumroad to reach a global audience.

4. Turn Your Crochet Creations into Printed Masterpieces

With Printify, you can bring your crochet-inspired ideas to life as beautifully crafted products! Printify is a print-on-demand platform that allows you to create and sell custom items, like tote bags, mugs, t-shirts, and more, featuring your crochet designs or crochet-related quotes and illustrations.

Here’s how you could use Printify for your crochet business:

Showcase Your Creativity: Use crochet-themed designs—whether it’s patterns, fun quotes like “Hooked on Crochet,” or illustrations of yarn and hooks—to print on everyday items. These products are perfect for your fellow crafters and crochet enthusiasts.
No Inventory Hassle: Printify handles the printing, packaging, and shipping, so you don’t need to worry about storing inventory. Focus on creating designs while they take care of the logistics.
Perfect for Beginners and Pros: Whether you’re just starting your crochet business or want to add a new income stream, Printify makes it easy to get started.
Sell Directly to Your Customers: Once your designs are ready, integrate Printify with your website or marketplaces like Etsy and sell directly to your audience. It’s a simple way to grow your crochet brand.

Here are some product ideas for crochet-related designs:

Tote Bags: “This Bag Contains Yarn Only” or illustrations of colorful yarn balls.

Mugs: “Fueled by Coffee & Crochet” or playful yarn puns.
Notebooks: Covers featuring crochet patterns or motivational quotes for crafters.

Printify is a powerful tool to transform your crochet business and reach customers in a new way. Plus, you only pay when you make a sale—keeping it risk-free for you!

Start designing with Printify today!

5. Themed Crochet Pattern Bundles

Themed crochet pattern bundles are thoughtfully curated sets of patterns designed around a specific theme, such as cosy "Winter Warmers," playful "Mindful Amigurumi," or stylish "Boho Home Décor." These bundles make it easy to dive into your next project with cohesive ideas that spark creativity.

Perfect for both beginners and seasoned crocheters, they offer incredible value by providing multiple patterns in one purchase. As an added bonus, some bundles include helpful extras like beginner guides or stitch tutorials, ensuring you have everything you need to create with confidence.

Tips for Creating Irresistible Pattern Bundles

Choose a Strong Theme
- Think about your target audience's interests and seasonal trends. For example, “Holiday Decorations,” “Eco-Friendly Kitchen Essentials,” or “Quick Gifts for Busy Crocheters.” A well-defined theme makes your bundle more appealing and cohesive.
Offer Variety Within the Bundle
- Include patterns with a range of skill levels so beginners and advanced crocheters can both enjoy the bundle. For instance, pair a simple scarf pattern with a more intricate hat design.
- Mix and match project types—include a combination of accessories, home decor, or toys to add variety.

6. YouTube Crochet Channel

If creating videos is your thing, you can set up a YouTube channel dedicated to crochet tutorials. While it may take time to build an audience, once you do, you can monetize your channel through ads, sponsored videos, or by offering premium content for a fee.

What Type of Video Content is Most Popular?

Tutorials
- Step-by-step guides for specific crochet techniques, patterns, or projects. These are incredibly popular with beginners and advanced crocheters alike.
Product Comparisons
- Reviews of different yarns, hooks, or crochet tools. Share your honest opinions to help viewers make informed decisions.
Behind-the-Scenes Footage
- Showcase your creative process, such as designing a new pattern, organizing your crochet workspace, or preparing for a market or launch.

Two Useful Tips for Starting a Crochet YouTube Channel

Keep Your Videos Engaging and Beginner-Friendly
- Start with simple, beginner-friendly tutorials to attract a wide audience. Use clear visuals, close-ups of your hands while crocheting, and step-by-step instructions to ensure your videos are easy to follow.
Optimize Your Videos for Search and Growth
- Use SEO-friendly titles like “How to Crochet a Granny Square – Beginner Tutorial” or “Top 5 Crochet Hooks Compared.”

7. Paid Newsletter

Paid newsletters are email campaigns, bought through a monthly or annual subscription. It’s a way you can provide subscribers with exclusive content not available elsewhere. It’s an excellent opportunity to establish your brand while also securing a steady income.

Wondering what to include in a paid newsletter?

If you're already generating content, consider offering exclusive elements such as:

unpublished blogs
insider-peeks into your yarn stash
in-depth tutorial about a special technique or stitch
pattern or collection preview

Regardless of your content, ensure that it surpasses the quality of what people can access for free elsewhere. Paid newsletters typically range from $5-$15 per month, don't hesitate to research your competitors and investigate their newsletter pricing.

Create a Free Tier or Trial Option

Offer a free version of your newsletter to attract subscribers who might not yet be ready to commit to a paid subscription. Use the free tier to share helpful tips, news, or updates, and subtly promote the value of your paid newsletter by showcasing snippets of exclusive content. Alternatively, provide a limited-time trial for the paid version, giving potential subscribers a risk-free way to explore the benefits of your premium content.

8. Membership

Membership sites are private communities where members can access exclusive content through paid subscriptions. This model is ideal for building a loyal community while offering consistent value.

Think of a membership site as a content library, similar to how Netflix provides unlimited access to its entire library with a subscription. In your case, you can create a central hub where members have exclusive access to your entire collection of crochet patterns, tutorials, and other resources—behind a paywall.

Some membership ideas could include:

Exclusive Crochet Patterns: Offer access to your entire library of patterns or release new patterns first to your members.
Crochet Tutorials & Courses: Provide step-by-step video tutorials, deep dives into techniques, or comprehensive crochet courses for different skill levels.
Crochet-Along (CAL) Sessions: Host live crochet-along sessions or offer recorded CALs where members can follow along with you, interact, and get personalized tips.
Q&A and Community Engagement: Build a space for members to ask questions, share projects, and give feedback to create a supportive, interactive community.

By offering valuable content and an interactive environment, membership sites can help you develop a steady income stream while building a dedicated following.

Offer Tiered Membership Levels

Consider creating tiered membership options to cater to different levels of commitment and budget. For example:

Basic Level: Access to a few exclusive patterns or tutorials each month.
Premium Level: Full access to your entire pattern library, advanced tutorials, and live Q&A sessions.
VIP Level: Everything in Premium, plus one-on-one coaching, personalized pattern design consultations, or exclusive early access to new content.

Selling your digital products

Are you ready to start selling digital products?
Let's look at how to get started:

Setting up an Etsy shop? Check out this post before you get started: How To Start A Successful Etsy Crochet Shop

>>Decide what you want to create and sell.

Choosing the perfect digital product to sell can often be a challenging task, but it doesn't have to be.

Begin by reflecting on your strengths and unique skills. This self-assessment will guide you towards identifying the product.

Do you prefer to write or be on camera?
Do you prefer to write patterns or create a planner?
Who is your target audience?
Who will buy your digital product?

Answering these questions can lead you to create a product that is effectively tailored to your customers' needs. With these considerations in mind, generate a list of potential digital product ideas that you are passionate about.

>>Research your niche and validate your idea

Validate your preferred product ideas before you create them. Keep in mind that you want to generate sales once you're done with your hard work.

Begin by utilizing resources like Google Keyword Planner and Google Trends to investigate what keywords consumers are using to locate similar products and the volume of searches made for each.

Search for an optimal balance where there is moderate competition, suggesting that a market exists, but not so much that it would be challenging for your product to gain visibility.

What are the top-selling items of your competitors?
Which digital products are trending on Etsy?

Review customer feedback and social media commentary for similar products. Pay special attention to areas where customers express dissatisfaction or make requests for improvements.

Armed with this information, you can select a product that will not only provide value to customers but also yield profitable returns.

>> Finalize your sales strategy

After deciding what digital product to make and sell, the subsequent step is to determine your sales platform.
You have two primary choices:

a) Utilize an established eCommerce platform like Etsy. This choice provides the benefit of a ready-made customer base that spans millions. Additionally, it enables you to start selling quickly. If you are new to selling crochet online check out this step by step guide on how to set up your Etsy shop.

b) Launch your online store: If you desire more control and customization in vending your digital products, establishing an online store on your website is a viable option.

>>Promote your digital products

Regardless of how exceptional your digital product is, it won't matter unless it reaches potential customers. Here are the top five strategies to effectively promote your digital products.

Leverage Social Media Platforms
If your goal is to sell digital products online, maintaining an active social media presence is essential. This involves not only generating engaging content but also participating in discussions and fostering relationships with potential customers within the online community.
Provide Value First
Before asking customers to make a purchase, offer them something valuable. Consider starting a blog or offering a free download of a pattern. By establishing yourself as a trusted source and industry authority, customers will naturally gravitate towards you when they're ready to make a purchase.
Paid Advertising
If you want to widen your reach, think about investing in paid advertising campaigns via platforms like Google Ads or Facebook Ads. Paid ads are an effective method to place your product before your target audience. For instance, Facebook Ads allow you to create a custom audience based on preferences, behaviors, and demographics.
Email Marketing
Do you have a mailing list? Use your newsletter to share information about your digital product. The people on your list are likely to be familiar with your brand already and more likely to purchase from you
Run Promotions
Running special offers and giveaways is an excellent strategy to attract new customers and encourage repeat purchases from existing ones. This could entail offering a discount on an existing product, a free product giveaway, or access to limited edition items.

How can you develop a digital product?

To successfully develop a digital product, follow the four steps mentioned earlier in this post–

Choose your idea
Validate it
List your product for sale
Robustly promote it

You can use platforms like Fiverr or Upwork to help with the creation of your product.

Ready to get started?

Think of all the extra yarn money you could make if you choose to start selling a digital product!
In fact, why not amalgamate several options?

For instance, if you sell digital art, you could launch a YouTube channel that provides an insider's view of your creative process and then construct an online course to impart your skills to others.

Regardless of the path you choose, I'd love to hear about your journey in the comments!

8 Best Crochet Digital Products to Create & Sell

The demand for digital products is growing rapidly